About IPAF
IPAF is a film and television industry initiative that works in close partnership with film distributors, cinemas, DVD retail and rental chains, as well as many in-kind industry contributors to promote and protect the value of copyright.
Latest News: New CEO to lead IPAF
Home Entertainment industry veteran Gail Grant has been appointed Chief Executive
Officer of IPAF.
The purpose of IPAF is to raise public and industry respect for film and television content in
Australia. Its vision is to increase awareness for the cultural, creative and economic value of the
Australian film and TV industry through national consumer and educational initiatives.
IPAF encourage supporting the more than 50,000 people employed in
all aspects of the industry through the enjoyment of original and legitimate film and television
experiences.
Following the announcement, IPAF Chair Maureen Barron said: “We have a wonderful film and
television industry in this country which will either flourish with our support, or be damaged by
on-going piracy. In the current environment it is vital that the educational and outreach work of
IPAF succeed, and Gail has the skill, passion and commitment to lead the organisation in this truly
enterprising year.”
Australian Visual Software Distributors Association (AVSDA) CEO Simon Bush said: “We are
excited that Gail has agreed to head up IPAF after a long and distinguished career in marketing
roles for major film studios. Gail’s career makes her well placed to lead the Foundation to new
heights with her industry contacts and insight as well as ability to run great campaigns.”
Mike Baard, Managing Director of Universal Pictures Australia and Chair of the Motion Picture
Distributors Association of Australia (MPDAA) said: “The MPDAA welcomes Gail to the position
and knowing Gail’s skill and passion we have high expectations for the year ahead. We wish Gail
well and look forward to IPAF achieving its important goals and objectives.”
Gail Grant has made a significant contribution to the Australian film and television industry in a
career spanning 27 years. Gail has previously consulted in the position of Marketing Director for
Sony Pictures Home Entertainment, and from 1983 to January 2007 Gail worked with 20th
Century Fox Home Entertainment in a variety of roles and responsibilities, including the position
of Marketing Director and member of the Executive Team.
IPAF Members
Since 2005, the film and television industry has been working to raise awareness of the importance of film and television copyright. This work is only achieved with the generous support of a wide range of businesses and associations, and the contribution and support of filmmakers, technicians, business owners and filmlovers. We thank them for their contribution. Company details for all of our members and other film and television industry bodies can be found on our links page.
Mission Statement
IPAF is a film and television industry initiative that serves to promote and protect the value of the industry by raising awareness, understanding and appreciation of intellectual property and its role and value in society.
The Foundation’s education and awareness campaigns rely on messaging aimed to motivate a change in attitudes and behaviour to reduce public demand for illegal copies of film and television programs.