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Promoting Screen Content

The Intellectual Property Awareness Foundation was set up in 2009 to help promote screen copyright and all the good stuff it does. We work together with our member companies in the Film and TV industry to spread the word about the positive role copyright plays in helping to protect the broad spectrum of creative pursuits, businesses and over 50,000 people that work in the industry here in Australia.

Public

THE the TRUTH BEHIND THE EXCUSES!...They're just excuses.
New research revealed 3 out of 4 people – 72% - believe movie and TV piracy is stealing. But, they tell themselves they aren’t hurting anyone when in their heart of hearts they really know it is theft. It’s important to understand that every act of movie and TV theft is stealing and it has consequences. Watch the ad and have a listen to what people who work in the industry have to say about the impact.

IPAF 30s
THE the TRUTH BEHIND THE EXCUSES!...They're just excuses.
New research revealed 3 out of 4 people – 72% - believe movie and TV piracy is stealing. But, they tell themselves they aren’t hurting anyone when in their heart of hearts they really know it is theft. It’s important to understand that every act of movie and TV theft is stealing and it has consequences. Watch the ad and have a listen to what people who work in the industry have to say about the impact.
Mike Selwyn
Mike Selwyn,
MD Paramount Pictures, talks about filming the movie Tomorrow, When the War Began and the importance of the film & TV industry in Australia, in relation to the new Accidental Pirate campaign
Margaret Pomeranz
Margaret Pomeranz,
co-presenter of At the Movies on ABC TV, talks about the effects film and TV piracy has on the Australian industry as part of the Accidental Pirate campaign.
George Miller
Dr G. Miller (Director "Happy Feet", "Babe" and "Mad Max")
Dr. George Miller talks to us about what it took to bring "Happy Feet" to the big screen, and how piracy affects the more than 500 people who worked on the movie and others working in the film industry in Australia.
Joel Edgerton
Joel Edgerton
Actor "The Square", "The Secret Life of Us"

Education

It's about choice!
This fully interactive program features a free on-line education resource for teachers with clear curriculum links, a series of youth events called "The Youth Challenge" and Seminars for teachers to assist in understanding more about Film and TV copyright. Fun and creative, this program helps teachers and students explore copyright issues with an emphasis on making informed personal choices.

1 IN 3 AUSTRALIANS ARE 'ACCIDENTAL PIRATES'

New research revealed that a third of Australians – 34% - said they see piracy as stealing or theft but they regularly do it by burning, buying or downloading illegal or unauthorized copies of films or TV programs. In other words 1 in 3 Australians participate in something that they don't agree with.

With this in mind, IPAF developed a fully-integrated social marketing campaign that aims to generate debate and eliminate the grey areas around piracy.

Tony Singleton, MD of creative agency The Furnace, who created the campaign for IPAF said, "We're appealing to people's better nature to do the right thing. The campaign is designed to get people to question their actions and attitudes towards piracy and to find out more. It's all about education – we coined the phrase 'Accidental Pirates' to help the target segment realise they are part of the problem."

The campaign includes traditional advertising in cinemas and on television and an online quiz www.accidentalpirate.com.au where people can check if they qualify as an accidental pirate. There's also a social media element designed to show the human face of our industry and clarify what piracy is and why it's damaging our industry.

David Roach, the writer/producer of Beneath Hill 60 said, "It takes a small army of people to make a movie. So anytime someone downloads a film illegally, it makes our job – which is getting great Australian stories to the screen – that much more difficult."

What can you do to make a difference?

We'd love everyone to get involved in the initiatives of IPAF. However, the first and easiest step is to respect the people and businesses working in the film and TV industry in Australia by watching, renting and buying the real thing in entertainment. Also, join the conversation – read the blog, take the quiz, follow us on Twitter, talk to your friends and colleagues, and give us your comments on the blog.

Latest News

Australians overwhelmingly support local screen content: Screen Australian Research. Finds 91 per cent of people surveyed believed it was important that Australia has a film and television industry producing local content. if.com.au, 2 November 2011

BT ordered to block Newzbin2 filesharing site within 14 days. UK High Court supports movie studios by ordering the UK ISP block access to the site and any other IP address it attempts to use as an alternative. By Mark Sweeney, The Guardian, October 26, 2011

Progess in online piracy talks at the federal Attorney-General's Department. Internet and Entertainment sectors make strong start on reaching agreement to tackle online piracy at government convened meeting. By Andrew Colley, The Australian, September 27, 2011

How the Internet destroyed the market. Digital piracy, greedy tech firms are crushing the life and innovation out of films, music and newspapers. By Robert Levine, Today Online, Singapore, September 16, 2011

Piracy threatens thousands of jobs, but society still in denial, says study. Australians are in denial about movie theft, says new report. By Simon Canning, The Australian, September 12, 2011

$1 billion dollar pirates killing film in Australia. Almost 55 per cent of people who took part in a new survey admitted to participating in movie theft even though they knew it was hurting the local industry. By Vicky Roach, Daily Telegraph, September 12, 2011

Excuses, excuses. Simon Canning talks to IPAF CEO Gail Grant about piracy and why people do it. Video interview, The Australian Media, September 12, 2011

Loving the busiest time of her life. Claudia Karvan talks about why she is so passionate about movie and TV theft. By Elle Halliwell, Sunday Telegraph, September 12, 2011

ISPs hold the key to stopping piracy says IPAF. Research released by IPAF says 72 per cent of people surveyed would stop pirating movies and TV shows if they received a notice from their ISP. By Stephen Fennech, techguide, September 12, 2011

IPAF begins new anti-piracy campaign, releases consumer research. Research says the public blamed: the movie industry (for making too much money), the law (for not being clear) and society (for accepting the behaviour). By Brendan Swift, if.com.au, September 12, 2011

IPAF's 'truth behind excuses' hopes to curb piracy. Research says consumers believe ISPs are actively encouraging them to share and download illegal content. By Colin Delaney, encore, September 12, 2011

IPAF: Australian ISPs are 'actively encouraging' piracy. There are numerous reasons why pirates pirate, says research. By Justin Massoud, myce.com, September 13, 2011

Bardem, filmmakers urge treaty against piracy Spanish actor Javier Bardem and filmmakers urge internet users to support creative industries. Edited by Ralph Gowling, Reuters, June 19, 2011

Why isn't the video store dead? Wasn't the internet supposed to kill the video store? By A Turner, digihub Sydney Morning Herald, June 30, 2011